ROWAN UNIVERSITY POLICY
Title: Policy for Naming University Facilities, Academic Programs & Non-Academic Programs
Subject: Naming of Campus Facilities and Programs
Policy No: Adv: 2014:XX
Applies: University-Wide
Issuing Authority: President
Responsible Officer: Associate Vice President for University Advancement/
Executive Director, Rowan University Foundation
Adopted:
Last Revision: 5/7/2010
Last Reviewed:
This policy establishes uniform and consistent guidelines for the naming of facilities and academic/non-academic programs at Rowan University. It also outlines procedures for seeking approval for naming and information regarding the perpetuity of names.
Under the direction of the President, the Associate Vice President for University Advancement/Executive Director of the Rowan University Foundation shall ensure compliance and implementation of this policy.
This policy is applicable to all individuals involved in proposals for naming of buildings, spaces, streets, walkways, facilities or properties owned or leased by Rowan University. This includes, but is not limited to: deans, development directors, the President, Trustees, Foundation Board members, Alumni Board members and members of the University community.
I. OVERVIEW
On occasion, Rowan University seeks to recognize the efforts and contributions of individuals by the naming of buildings, spaces, streets and walkways, facilities/properties, and academic and non-academic programs. This policy establishes a uniform and consistent procedure to gain University approval. Accordingly, all proposals shall be reviewed and approved in accordance with this policy.
II. POLICY STATEMENT
The following guidelines shall govern any naming decisions:
III. NAMING POLICY
IV. PROCEDURES FOR SEEKING APPROVAL FOR NAMING
(See Exhibit 3)
V. PERPETUITY OF NAMES
A.The University is committed to retaining the name of each facility bearing a donor-designated name. The name is intended to remain for the life of the facility regardless of any subsequent change in the occupying unit(s). If the facility is razed at some future date, the University will recognize the honoree in an appropriate way, as approved by the University President.
B.Naming of facilities, spaces, endowments and programs in honor of corporations or other organizations will have a set number of years attached to the naming which will be determined on a case-by-case basis and listed in the signed agreement.
C.Under extraordinary circumstances when the continued use of the name would compromise the public trust and reflect adversely upon the University, Rowan University reserves the right to rename the facility or program.
D.Rowan University has an extraordinary history. The institution has evolved from a two-year normal school in 1923 to a comprehensive university with a medical school in the twenty-first century. Should circumstances warrant, the Rowan community—students, alumni, faculty, staff, and governing boards—can bring forward proposals to rename a facility bearing an honorific name that is not associated with a gift to the Vice President for University Advancement to reflect Rowan's evolution. Once reviewed, the Vice President may forward the proposal to the University President for support and then to the Board of Trustees for approval.
E.Naming associated with a particular facility, space, endowment or program will not preclude further naming within the facility, space, endowment or program.
F.When a facility is proposed for renaming, Rowan University will make all reasonable efforts to inform in advance the original donors or honorees and their immediate family members.
The Vice President for University Advancement maintains a master list of facility naming opportunities. All approvals for naming must adhere to the procedures outlined in Exhibit 3: Approval Responsibilities.
None.
Procedures:
A.The approval processes outlined below are to be followed based on the type of naming opportunity being proposed. A prospective donor should not be approached about the naming opportunity until initial internal approval from the Vice President for University Advancement is received. Therefore, there needs to be careful planning in advance of any solicitation involving naming to ensure a desirable outcome with the donor.
B.To initiate the naming approval process, Deans/Development Directors are required to work with the Vice President for University Advancement to review the proposal. Other times, naming opportunities may be initiated by the President, a Trustee, a Foundation Board member, an Alumni Board member or various other members of the University community and coordinated by the Vice President for University Advancement.
C.The Vice President for University Advancement will review and consult with the following parties before submitting a recommendation to the University Advancement/ University Relations Committee of the Board of Trustees:
If the Committee approves the recommendation, it is then brought to the Board of Trustees for final review and approval.
APPENDIX A
Naming Opportunities Threshold and Approval Authority
Naming Opportunities |
Amount Required |
Approval Authority |
School/College |
$25 million average; $5 million minimum/ |
Board of Trustees |
Department within College |
$10 million average; $1 million minimum |
Board of Trustees |
University-wide Center/Institute |
$10 million average |
Board of Trustees |
Program(s) |
$5 million average |
Board of Trustees |
Auditorium (e.g. Rowan Hall, Tohill, Wilson) |
50% of total replacement value including stage and seating |
Board of Trustees |
Classrooms |
$150,000 minimum |
University President |
Teaching Laboratory |
$150,000 minimum |
University President |
Lobby and Reception Areas |
$100,000 minimum |
Board of Trustees |
Conference Room(s) |
$50,000 minimum |
University President |
Office Space |
$25,000 minimum |
University President |
Residence Hall Room(s) |
$25,000 minimum |
University President |
Study Room(s) |
$10,000 minimum |
University President |
Endowed Funds
Naming Opportunities |
Amount Required |
Approval Authority |
Endowed Scholarships |
$25,000 minimum |
Per Gift Agreement |
Endowed Faculty Chair |
$1 - $2 million average |
Board of Trustees |
Endowed Department Chair |
$1 million average |
Board of Trustees |
Endowed Faculty Professorship |
$1 million average |
Board of Trustees |
Endowed Visiting Professor |
$300,000 minimum |
University President |
Endowed Lectureship |
$250,000 minimum |
University President |
APPENDIX B
Endowment Pledge Agreement Template
This document shall serve as an agreement between the Rowan University Foundation and Donor for a pledge commitment between the two parties with the following conditions:
Donor agrees to:
Pledge Amount to the Rowan University Foundation to establish the Account. The pledge is expected to be paid in Year, one year after Donor's initial pledge of Amount is paid in full.
Rowan University Foundation, on behalf of Rowan University, agrees to:
•Invest and manage the Amount as part of the Rowan University Foundation portfolio and pay the current spending policy annually to Rowan University for the purpose of funding the Account. To preserve the Amount gift, the first endowment payout will occur one year after receipt of the payment.
•Publicize the Fund as part of the Account.
•Designate the responsible individual to expend the funds in accordance with the donor's wishes.
•Provide a yearly reporting to donor on the fund as well as a financial reporting of the fund.
It is the donor's intention to fulfill the terms of this pledge. However, should unforeseen circumstances require modification or cancellation of these terms, the donor reserves the right to do so in writing to the Rowan University Foundation.
Agreed to, on this date day of month, year.
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