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Title: Social Media Policy
Subject: University Web Services
Policy No: UWS: 2014:XX
Applies: University-wide
Issuing Authority: Executive Vice President for Administration and Strategic Advancement (signature)
Responsible Officer: Vice President for Strategic Enrollment
Adopted: XX/XX/201X
Last Revision: 06/06/2014
Last Reviewed: 12/19/2014
I. PURPOSEPURPOSE
This policy serves as a guideline for those initiating or managing a social media presence that involves the University, its schools, departments, programs, groups, organizations and individuals. It outlines how the University supports institutional communication via social media so that the University's social media communications efforts remain as consistent as possible. Social media usage at Rowan University is governed by the same policies that govern all other electronic communications, technology and the Internet and must follow the same ethical standards by which Rowan University abides.
II. ACCOUNTABILITY
Under the direction of the Vice President for Strategic Enrollment, the Director, University Web Services shall ensure compliance with this policy. The Social Media Coordinator, University Web Services shall implement the policy.
III. APPLICABILITYAPPLICABILITY
This policy applies to all faculty, employees and students of Rowan University who accept responsibility for engaging in work-related social media.
IV. DEFINITIONDEFINITION
"Social media" - refers to any online tools and services that allow any Internet user to create and publish content. For the purpose of this policy, social media means any facility for web-based and mobile publication and commentary, including but not limited to blogs, wikis, RSS feeds, interactive geo-location, and networking sites such as Facebook, Twitter, LinkedIn, Instagram, Google+ and YouTube.
V. REFERENCESREFERENCES
A. All policies, procedures and guidelines regarding the University’s trademarks, names and symbols apply to social networking sites.[i]
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C. Family Educational Rights and Privacy Act (FERPA)
VI. POLICY
A. Rowan University recognizes and embraces that social media are fundamental shifts in the way people communicate and supports the use of social media by its community members as a way to facilitate communication and conversation. As a public institution, we believe it is crucial to stay abreast of trends and remain active in the social sphere to intimately connect with our community.
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