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G. Engage - Social media is a two-way street, so communicating with followers is a must. Do not treat social media as a megaphone or a way to broadcast news. Create reasonable calls-to-action to elicit a particular response.

 H. Measure - On a monthly basis, review the number of followers and posts in relation to engagement levels. Representatives may be expected to submit these metrics at any time upon request to University Web Services.

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A. The guidelines outlined herein do not surpass existing University policies related to the use of technology, codes of conduct or confidentiality. If you plan to speak on behalf of the University, please review these policies.

1. Social Media Directory
2. Graphic Standards
3. Terms of Service
   
   • Facebook
   • Twitter
   • Instagram
   • Google+
   • LinkedIn
   • YouTube
   • Pinterest
   • WordPress
4. To keep a pulse on daily developments in social media, we encourage you to follow articles from these industry leaders:

• Mashable Social Media
• Social Media Today
• Social Media Examiner
• Tech Crunch – Social
• AllFacebook
• Media Bistro

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B.  Social Media Websites

1. Facebook – an online social utility with 1.23 billion active users that connects people and organizations with friends and others who work, study, live and engage around them. People use Facebook to keep up with friends, share links, photos and videos, and to learn more about people and organizations.
2. Twitter – a real-time, micro-blogging and social utility service that allows users to send a read messages known as "tweets," which are text-based posts containing no more than 140 characters. People use Twitter to share and view links, consume news and personal statuses and tap into larger, aggregated conversations by using hashtags.
3. LinkedIn – a business-oriented online social utility that allows users to strengthen and extend their existing network of trusted professional contacts. People use LinkedIn to stay in touch with contacts and informed about their industry.
4. Google+ – an integrated social platform that merges with other Google services including YouTube, Gmail and Google Search. Users can network with one another via "Circles," or specific communities, and engage in conversations via comments or +1s.
5. YouTube – a video sharing website and the Internet's second most popular search engine. Users can view, upload and share videos as well as comment on other videos.
6. Instagram – a photo sharing network owned by Facebook that allows users to upload photos taken with a mobile device, apply special filters and share with their friends. These photos can remain private to an approved network of followers, or shared publicly throughout multiple other popular social networks.
7. Pinterest – a photo sharing website that allows users to "pin," or bookmark, images they find interesting from around the web to categorized "boards" on their profiles.
8. Flickr – a photo sharing website on which users can view, upload and share photos. This is a popular place for storing photos that link to blogs and other social platforms.
9. Foursquare – a geo-location app that shares your whereabouts with your friends and allows you to view their locations. You can collect points, prizes, "badges," and even discounts through the app by "checking in."
10. Blog – an online site short for "web log." It allows an individual or group to share a running log of personal insights, events, news and other topics of interest.

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ATTACHMENT 4

HYPERLINKS

All policies, procedures and guidelines regarding the University’s trademarks, names and symbols apply to    

     social networking sites need to be listed and will be hyperlinked to the actual documents.

[i]    Copy of the Social Media Strategy Worksheet