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1. Violations of this policy may require the suspension or removal of any social media account(s) at the purchaser's expense and possible disciplinary action.
2. A disciplinary or other review may be initiated if an employee's online activity violates law or University policy, or if the employee's non-official or unauthorized online activity otherwise subjects the University to liability for such acts.
3. Rowan University reserves the right to monitor use of its computer systems.

VII. Requirements:

A. Authorized Registration and Communication

1.  Before engaging in work-related social media, employees shall:
   
   1. Obtain authorization from a supervisor within their department and University Web Services. Faculty, employees and students may only post on behalf of the University or its affiliates in an official capacity where you have been explicitly authorized to do so.
   2. Fill out a Social Media Strategy Worksheet Copy of the Social Media Strategy Worksheet
      to help determine which social media platform best fits your efforts, and to ensure you have optimal goals in place.
   3. Receive Worksheet approval Name of Individual responsible for approving Social Media Strategy Worksheet
      , then register the account(s) with University Web Services using an official University email address at http://www.rowan.edu/socialmedia
   4. Maintain the security of account passwords and identification. A unit's authorized administrator(s) are fully responsible for all use of accounts and any actions that take place using the account.
   5. Acknowledge that administration of the account(s) does not constitute ownership. The University owns the account, its content and audiences.
2. Social Media Account
   
   1. Once the social media profile has been approved, an account must be established using a simple, descriptive name for the profile(s). Name selection should adhere to the respective social network's policies and character limits and clearly identify the affiliation with Rowan University.
   2. Rowan University or Rowan should be listed prior to the college, department or program to help build a consistent awareness of all units and broader search relevancy. "RU" should not be used unless the expanded versions cannot accommodate character limits.
   3. The names on accounts that have already been created cannot be changed, as changing names might change a URL, which can cause confusion amongst current users.
3. Design Selection
   
   1. Do not use the Rowan University torch; the Rowan University torch is reserved for the University's official accounts.
   2. University Web Services has created a family of icons that are consistent, yet customizable, and can be used and adapted for individual colleges, departments, organizations and programs. This will give your audience visual confirmation that your account is official and also enables each account to have its own personality. Please contact the University Web Services for assistance in customizing these icons.
   3. Employees who do not wish to use this family of icons must submit any graphic for approval prior to upload.
   4. Wherever possible, especially to accommodate changes in layout or design, official University colors should be used. The University's colors are brown and gold.
   5. Units that have multiple social media platforms should use the same profile photo across all platforms, and the photo should remain the same indefinitely.
   6. Avoid heavy text in cover photos, background and header images; use them instead to display campus beauty.

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B. Confidentiality

Do not post confidential or proprietary information about Rowan University, or Rowan University employees, students, affiliates or alumni that would violate such person's rights to privacy under applicable federal and state laws and regulations. This includes the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Family Educational Rights and Privacy Act (FERPA) and University policies. Non-disclosure agreements that prohibit the University from disclosing information also bind its employees from disclosing such information.

 Privacy

Personally identifiable information that can be used to locate an individual or affiliated/unaffiliated third party offline, including but not limited to phone numbers, home or local addresses, social security numbers, Banner IDs, birth dates and email addresses, should not be posted. In general, a photo release form must be obtained from parties whose images are identifiable to post, share or distribute. This does not include photos from Rowan University's archives or those obtained by University representatives, whose original intent was for distribution.

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