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ROWAN UNIVERSITY POLICY


Title:
Social Media Policy
Subject: University Communications
Policy No: UWS: 2014:01
Applies: University-wide
Issuing Authority: Vice President

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of Student Life/Dean of Students 
Responsible Officer: Social Media Officials
Adopted: 06/06/14
Last Revision: 08/

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01/

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2020
Last Reviewed: 08/01/

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2020

 

I.     PURPOSE

This policy sets forth the acceptable uses regarding the access and use of social media for University-affiliated communications. It also includes professionalism requirements for University’s medical students who, as medical professionals in training, must uphold the highest standards of the medical profession and protect the privacy and confidentiality of patients.

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Under the direction of the Vice President for Student Affairsof Student Life/Dean of Students, Social Media Officials and other University officials shall implement and ensure compliance with this policy.

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  1. Department of Public Safety
    1. Free Speech
    2. General Safety and Security
  2. Graphic Standards
  3. Human Resources
    1. Statement of Principles
    2. Disruptive Behavior and Workplace Violence Policy
  4. Information Resources & Technology
    1. Acceptable Use
    2. Data Governance
    3. General User Password
    4. Information Classification
    5. Information Security
    6. Transmission Sensitive Information
    7. University Mass Notification Systems
  5. Medical Schools
    1. Cooper Medical School of Rowan University
    2. Rowan University School of Osteopathic Medicine
    3. The Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), Privacy and Security Rules, 45 CFR Part 160, 45 CFR Part 162 and 45 CFR Part 164
    4. The Family Educational Rights and Privacy Act (“FERPA”), 20 U.S.C. 1232g, 34 CFR Part 99
    5. AMA Policy: Professionalism in the Use of Social Media
    6. AMA Guidelines for Physicians in Social Media
    7. Model Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice: Adopted as policy by the House of Delegates of the Federation of State Medical Boards
  6. Office of Emergency Management
    1. Emergency Preparedness
  7. Social Media Sites
    1. Facebook – an online social utility that connects people and organizations with friends and others who work, study, live and engage around them.
    2. Flickr – a photo sharing website on which users can view, upload and share photos.
    3. Google+ – integrated social platform that merges with other Google services including YouTube, Gmail and Google Search.
    4. Instagram – a photo- and video-sharing network owned by Facebook that allows users to upload photos taken with a mobile device, apply special filters and share with their friends.
    5. LinkedIn – a business-oriented online social utility that allows users to strengthen and extend their existing network of trusted professional contacts.
    6. Periscope – a streaming service that lets users broadcast and explore the world through live video.
    7. Pinterest – a website that allows users to “pin,” or bookmark, content they find interesting from around the web to categorized “boards” on their profiles.
    8. Snapchat – a mobile app that allows users to capture videos and pictures and send messages that self-destruct.
    9. Twitter – a real-time, micro-blogging and social utility service that allows users to send and read messages known as “tweets,” which are text-based posts containing no more than 140 characters.
    10. Wordpress – an online, open source content management system, blogging platform, and website creation tool.
    11. YouTube – a video-sharing website that makes it easy to search for and watch online videos.
  8. Social Media Terms
    1. Facebook
    2. Flickr
    3. Google+
    4. Instagram
    5. LinkedIn
    6. Periscope
    7. Pinterest
    8. Snapchat
    9. Twitter
    10. Wordpress
    11. YouTube
  9. Student Life/Student Affairs
  10. Student Code of Conduct
  11. Web Content Accessibility Guidelines